Artist Statement
The Pink and Blue Project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.
The Pink & Blue Project I & II
‘The Pink & Blue Project I'(2005-ongoing) is photographs of boys and girls who love blue and pink colors respectably, and presents the children with their objects. ‘The Pink & Blue Project II’ revisited those children after four years. Since the last visit in 2005, the children have grown up and their interest in color has changed to various colors and tastes. This project portrays the process of development of these children along with the socially assimilated part of today’s society.
Process Statement
To make The Pink and Blue Project, I visited children’s rooms, where I displayed their possessions in an effort to show the viewer the extent to which children and their parents, knowingly or unknowing, are influenced by advertising and popular culture. I use a 6x6 format Hasselblad camera to make the objects seem more crowded and spectacular. To achieve a hyper-realistic painterly quality, I use the f-22. Diffused lighting is used in order to flash all the articles in a small room evenly.
Born in Seoul in 1969, she majored in painting at Seoul National University, photography design at hongik University and studied at the School of Visual Arts in 2006.
As a winner of the Daum Prize in 2006, she held a successful solo exhibition at Kumho Museum of Art in South Korea. Also, In 2011, She win the first Prize at The Sovereign Asian Art Prize, Hong Kong as ‘The Pink & Blue Project II’
Yoon’s works not only have been illuminated by numerous group exhibitions at Museums in Europe, USA, and Asia and high-profile solo exhibitions of The Pink & Blue Project showed at Gallery Inn, Seoul, South Korean, Jenkins Johnson Gallery in New York, San Francisco and La Caja Blanca Gallery in Spain, but also collected by enterprises and both prominent museums both in Korea and overseas.
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