Artist Statement
The following photographs were shot in modest, well-worn, suburban cities in central and inland Southern California. Built in the 1950s and 60s, these cities provided a new home and future to a post-war population. This is where I grew up and, after 25 years, I returned. The areas I remembered were fading away, and I was struck by the simultaneous growth and decline. Initially, it was the buildings that interested me; I shot them in formal, almost symmetrical compositions. Then I began shooting the surrounding shrubbery with the same architectural approach. I liked the way the buildings and plants worked together, so that is how the project evolved. I have opted to avoid traditional, documentary-style photography; instead I have photographed in primarily static compositions, reflecting change, irony and evolution. Process Statement
The images are printed using Epson UltraChrome K3 pigmented inkjet process, producing archivally stable prints. Prints in this series are offered in limited editions of 20 with two artist’s proofs. Some select older images are offered in limited editions of five with two artist’s proofs at the larger specified sizes, and limited editions of 10 with four artist’s proofs at the smaller specified sizes.

 

 

Brad Moore was born in 1958 in La Jolla, California. His formal education consists of a Bachelor degree in art with an emphasis in photography from Loma Linda University in Riverside, California. Afterward he attended Art Center College of Design in Pasadena, California. While in college and for one year after graduation, he worked as a photography and darkroom instructor at Loma Linda University. He then moved on to a photofinishing instructor position at Noritsu America Corporation in Buena Park, California. While at Noritsu, he also worked as an art director and headed up the company’s advertising department.

In 1984, he started a company called Aperion, Inc. They manufactured and distributed photographic color calibration products for photo labs. For more than 20 years he worked as president of Aperion, until selling the company in 2005. While running Aperion he also operated a commercial photography studio, specializing in advertising.

He has shown in numerous exhibitions from 2006 to present, and is represented by Fahey/Klein Gallery in Los Angeles and Klompching Gallery in New York. His desire always has been to focus his attention on fine art photography, an endeavor he is pursuing full time.

 

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