The Magenta Foundation is a charitable arts publishing house, the first of its kind in Canada. It fills the very specific niche of establishing a place for Canadian artists in the international arts community, and it provides a vehicle for galleries to join forces and promote the work of Canadian artists internationally through the publication of books and exhibitions. Magenta will bring the photographic community together and work in tandem with key players to help bring increased recognition to Canadians through U.S. and international representation. Magenta intends to set the standard for community collaboration and partner with other organizations to create the domestic and international presence Canadians need to succeed.
The Magenta Foundation’s Flash Forward Annual Competition for Emerging Photographers, acknowledged as a critically important vanguard for introducing emerging talent from Canada, the UK and the US to a global audience.