Artist Statement
A common misconception of a watershed is that it’s all about the water. While water does play a large part, the land plays an even larger role by directing the water to a common point, such as a river or ocean. Thus human impact on the land directly affects the water that runs over it. With this project I intend to highlight this relationship between the land, water, and man, within the microcosm of the southeastern watersheds. The French Broad, and the Tennessee watersheds make up the southeastern quarter of the Mississippi watershed, the largest river basin in North America.
Jeff Rich’s work focuses on water issues ranging from recreation and sustainability to exploitation and abuse. Jeff explores these subjects by using long-term photographic documentations of very specific regions of the United States. Jeff received his MFA in photography at the Savannah College of Art and Design in Savannah, Georgia. Jeff's project “Watershed: A Survey of The French Broad River Basin” was recently awarded the 2010 Critical Mass Book Award. His work has been featured on Fraction Magazine and as one of Daylight Magazine’s monthly podcasts as well as Photo-Eye’s Photographer’s Showcase. Jeff was recently named as one of the winners of the Magenta Flash Forward 2011 Emerging Photographers Competition.
Jeff is represented by Jennifer Schwartz Gallery in Atlanta.
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